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In addition to writing, Lehmann-Haupt specializes in executive producing multi-media events aimed at interdisciplinary audiences—bringing together experts and audiences to create a live cultural dialogue. The goal is to push topics beyond the pages, bookstore, and event walls to reach new audiences and forge new relationships through video and story distribution. Clients have included: Time Inc.’s Business 2.0 magazine, Media Bistro, The Graduate School of Journalism at the University of California, The Society for Ethical Culture, Plum magazine, St. Lukes Roosevelt Hospital, and YourTango.com.
Lehmann-Haupt intimately understands the needs of authors and media brands to build community and audience because of her own experience as a journalist, editor, and author of the book In Her Own Sweet Time: Unexpected Adventures in Finding Love, Commitment and Motherhood.
Executive Production: Working with authors/agents, publishers, and media brands, to hone a strong and exciting event topic with a clear point of view. Securing and coordinating event venue. Working with videographers to film and edit the event documentary style, or create a promotional video book jacket that is broadcast on the author's website and distributed across the web.
Advertising and Marketing: Working with author, publisher, media brand to advertise and publicize the event on-line through targeted mailing lists and social media.
Sponsorship: Working with author/agent, publisher, media brand to sell sponsorship/advertising in two spaces: at the event and on the web.
YOURTANGO.COM/AUTHOR RACHEL GREENWALD: Executive produced an exclusive event for Rachel Greenwald’s best-selling dating book, Why He Didn’t Call You Back: 1000 Guys Reveal What They Really Thought About Your After a Date. Built a ticket-purchasing page so participants could buy tickets through YourTango.com. Oversaw event filming and editing for multi-media documentary that was broadcast on YourTango.com and distribution partners. Marketed event through numerous networks. Sold advertising sponsorships. Coordinated book sales with Mobile Libris.
MEDIA BISTRO: Executive produced exclusive events for Media Bistro, an online media community, that dovetailed with the interests of freelance journalists and editors. Members bought tickets to see high-level writers and editors discuss their craft and how to break in to the business. On an evening tagged, The Pink Ghetto, 100 attendees learned from experts about the challenges faced by women’s magazines, and how writers could best break into the business. Edited the content for the Media Bistro website so that members could later attend online, generating additional revenue through on- and off-line sponsorship for Media Bistro.
THE GRADUATE SCHOOL OF JOURNALISM AT THE UNIVERSITY OF CALIFORNIA: Brought together the University of California at Berkeley and The Society for Ethical Culture to produce a live panel tagged, The Future of Ethics in Journalism. Panelists included Adam Moss, the editor in chief of New York magazine, Helen Thomas, author and journalist, Richard Stengel, the managing editor of Time magazine, Randall Pinkston, CBS News correspondent. The event drew 800 people, appeared live on CSPAN. Edited transcripts that also ran concurrently on web sites for The Society for Ethical Culture and The Graduate School of Journalism.
PLUM MAGAZINE: Produced a live panel on fertility awareness and “pre-motherhood” health that we spun from a feature on this issue in Plum magazine. We forged a partnership with Roosevelt Hospital, who hosted the panel, and populated the panel with expert sources from the article. We filmed the event, and the edited then video into a short documentary that will run in the Plum magazine website.
“Rachel is a brilliant woman, who's articulate, self-assured and incredibly funny. She entertained the audience with total aplomb when she moderated a number of Panel Discussions for mediabistro.com. I'd highly recommend her to produce any event.”
— Laurel Touby, Founder and Senior Vice President, mediabistro.com Inc.
"I think events will remain the last vestiges of moneymakers, as they allow people to connect, exchange ideas and network, all of which are extremely valuable when the chips are down. Rachel is a smart and personable writer, who pairs the right questions with the right minds. Trust her to make any event pop."
— James Daly, founder of Business 2.0 magazine.
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